5days until
Management Day

Winter Social Learning Event

Join us at our Winter Social Learning Event! Meet and greet other technical communicators from the GTA and beyond, and enjoy an informal (but informative!) presentation by Joe Welinske, president of WritersUA.

There's no cost for this event, other than any food or drinks you wish to purchase.

Note: Post-event information (include the PowerPoint presentation) appears below.



Details
Schedule
  • 6:30-7:00pm - Welcome & networking
  • 7:00-8:30 - Presentation, followed by a Q&A session
Topic: Write More, Write Less: Embracing the Value of Crafted Words and Images

While the word "content" is a good shorthand for words, audio, and images, it unfortunately can move us farther away from the core competency of developing good information. The theme of this presentation is that documentation teams are often spending too little time writing well; and at the same time spending too much time writing little-used information.

Research and professional observation suggest that not enough time is being put into crafting text to be exactly the right text for a particular context. And writing resources for doing "agile" user assistance would be more readily available if writers would prioritize topic writing based on user need.

"Writing More" while "Writing Less" can result in better utility for users and can reduce the need and load on the overall documentation development process and content management. Technical Communicators of all backgrounds will benefit from this thought-provoking presentation.

About the Speaker

Joe Welinske is the president of WritersUA. WritersUA is a company devoted to providing training and information for user assistance professionals. The WritersUA/WinWriters Conference draws hundreds of attendees each year from around the world to share the latest in user assistance design and implementation. The free content on the WritersUA web site attracts over 20,000 visitors each month.

Joe has been involved with software documentation development since 1984. Joe recently published Developing User Assistance for Mobile Apps. He has also taught online Help courses at the University of Washington, UC Santa Cruz, and Bellevue Community College.

Joe received a B.S. in Industrial Engineering from the University of Illinois in 1981, and a M.S. in Adult Instructional Management from Loyola University in 1987. Joe was the President of STC Puget Sound Chapter from 2006-2008 and served as Membership Director for the Puget Sound Chapter of the Usability Professionals Association in 2010.



Post-Event Information
  • The slides from the presentation are available here. Enter code: 4523.
  • Our Skills and Technology survey is in process. Please consider contributing here.
  • You are eligible for early bird savings through the end of February for our upcoming Memphis 2012 Conference for Software User Assistance. Reference your STC chapter name in the Group box of the registration form to save $300 off current prices and gain a chance to win a iPad, Roku, of Kindle Fire.
  • I would like to thank Adobe for helping to help offset some of my travel costs for this meeting. They have been an excellent supporter of our technical communication community. Check out the Adobe Tech Comm Suite.
  • The book Developing User Assistance for Mobile Apps is available in print, Kindle, and ePub.
  • Check out our Resource Directory and Articles.
  • Consider joining the LinkedIn Software User Assistance group.
Joe Welinske, President, WritersUA